ZEISS Interaction Booth - 2024 International Optic Fair
During my three-month internship at ZEISS, I conducted UX and market research across multiple vision centers, which informed the design of interactive booths for the 2024 International Optic Fair. The booths demonstrated how ZEISS lenses and products enhance the optical user experience, blending research insights with experiential design.
Impact: The booths attracted and engaged over 70,000 visitors, significantly boosting brand recognition and reinforcing ZEISS’s position as a leader in optical technology, while giving me firsthand experience at the intersection of user experience, research, and brand impact.
*Due to NDA purposes, this project contains limited information and imagery
