01
Problem
When planning travel, people don’t want “the best place”—they want the right place for them. Yet most travel apps reduce rich, personal experiences into anonymous star ratings, stripping away context, opinion, and trust. This makes it difficult to understand differing perspectives or discover places that align with individual taste.
02
Goal
Create a system that helps people discover places through people they trust, using ranking instead of ratings to surface taste, comparison, and meaningful social insight.
03
Design Highlights
The Feed lets people see how friends experience and rank places, not just whether they liked them.
The Feed lets people see how friends experience and rank places, not just whether they liked them. By showing where a place sits across different lists, it helps users understand taste through perspective, comparison, and subtle disagreement.
Lists brings your places together in collections that reflect how you travel.
It highlights gentle patterns over time, showing what you have loved, what your friends are influencing, and how your taste is naturally evolving.
Search helps you explore places and people through your travel taste.
It helps you find destinations that feel right for you and people whose tastes naturally align with your own.
Leaderboard captures the subtle ways people shape each other’s travel choices.
It shifts the focus from winning to understanding whose perspectives matter most to you.
Profile brings your travel story together in one place.
It turns your rankings into patterns, helping you understand your preferences and see who you naturally align with.
04
Current Status + What’s Next
Routé is currently in active development and hosted on Vercel, with the product progressing through its prototype and user testing phase. Ongoing feedback is guiding refinements to the ranking system, taste modeling, and social flows ahead of a planned App Store release.