Wok Wednesday — Panda Express App

Designed during my Product Design internship at World Wide Technology (WWT), this weekly in-app game helps Panda Express customers discover new dishes and unlock offers.

*Due to NDA purposes, this project contains limited information and imagery


01

Why

With brands like Chick-fil-A (Code Moo), McDonald’s Rewards, Taco Bell Tuesday Drops, and Starbucks driving strong digital loyalty, Panda Express needed a repeatable engagement mechanic to stay competitive. The app lacked an interactive moment that encouraged customers to return consistently or explore beyond familiar menu choices.

02

Goals & Constraints

  • Increase app engagement

  • Make menu discovery more playful

  • Keep interaction simple for a broad user base

  • Make it scalable for future dishes and events

  • Ensure accessibility for all customers

03

My Role

  • Defined user interaction flows and game logic

  • Contributed to final UI direction

  • Collaborated with PMs, engineers, and brand teams

  • Ensured accessibility compliance

  • Stress-tested prototypes and refined micro-interactions

04

Final Experience

05

ADA Compliance Version

The accessible version simplifies movement into single-tap actions, making the game compatible with screen readers, switch control, and users with reduced motor precision. This approach lowers complexity and preserves the fun of gameplay while removing time pressure.

06

Web Version

07

Impact

My contributions to Wok Wednesday and the Panda Express app helped support the broader digital transformation that has grown Panda Rewards to more than 16 million members and driven over $1 billion in sales. These enhancements also contributed to Panda Express being recognized by Ipsos as the top-performing brand in digital ordering and app benefits. Together, these improvements help deliver a seamless, engaging experience that keeps guests returning.

08

What did I learn?

My internship was full of practical insights and meaningful lessons that shaped the way I approach product design. I learned how to operate within an agile workflow, iterating closely with PMs and engineers and understanding how fast-paced collaboration can transform an initial concept into a scalable experience. I also learned the importance of proactively setting up weekly design reviews—both with internal teams and external partners like Panda Express—to ensure alignment, gather early feasibility input, and avoid designers working in isolation from engineering. Additionally, I learned how to design accessible alternatives that preserve the core intent of the experience, balancing inclusivity with the spirit of the original gameplay.

Throughout the project, I grew more confident presenting my work to stakeholders, articulating design decisions, gathering feedback, and setting clear expectations so the team could move forward with clarity. I also developed a stronger ability to qualitatively assess prototypes, provide constructive guidance to engineers, and collaborate toward solutions that balanced craft with technical constraints. Finally, I gained hands-on experience building and maintaining a large design system, ensuring consistency and adaptability across a rapidly evolving product ecosystem.

©

Russell Peng

2025